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aQuellé
Media Release |
No:
aquelle2101 |
22
Oct 21 |
Embargo
: None |
Written by:
Dave Macleod |
aQuellé's ViV sports drink scoops international award
Just weeks after its release the new South African-made power and sports
drink ViV, manufactured by aQuellé, was named the “Best New Brand” at the
Zenith Global 17th Global Water Drinks Awards on Wednesday.
The annual showcase celebrates excellence and innovation across all
categories in the worldwide packaged water industry.
The ViV power and sports drink is the latest product from Kranskop-based
aQuellé and is made from pure natural spring water.
“We are thrilled about this award as the ViV range has been designed around
a number of key nutritional, ergonomic and environmental sustainability
factors,” said aQuellé’s director Nico Bosman.
“ViV is designed to optimise active lifestyles within an African context.”
The range strives to deliver optimal nutrition to athletes, home and office
users while keeping the product as healthy as possible. The ViV sports
drinks do not contain any colourants.
The ViV range consists of four unique flavours: ViV Power contains guarana
and natural caffeine, while the Pineberry, Gardenfruit and Kalamansi sports
drinks revive with added electrolytes and B vitamins, and a natural spring
water variant.
The unique customised bottle designed to fit ergonomically into the
drinker's hand, is blown in-line. With its unique grip and its aesthetic
appeal, it is dramatically different to any other bottle in the market.
Two full vertical micro-perforation lines inserted into the sleeve allow for
the release of steam during application. The addition of a third perforation
line, an industry first, enables easy removal of the sleeve to support the
recycling of the PET bottle post-consumer usage. “This emphasises aQuellé’s
commitment to environmental sustainability’” said Bosman.
“This recognition from the Zenith Global Water Drinks Awards comes at a time
when our new product is generating a lot of positive feedback from consumers
who have tried it,” said Bosman.
“We feel like champions and hope that we can share this with the serious
athletes, recreational sportspeople and all active people at home and at
work.”
Watch the virtual awards announcement
here.For more or to arrange
interviews please contact:
Suzelle Stegen on 083 396 8448
ENDS
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Photo |
Caption |
Photographer |
Click to download the hi-res
pic |
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aQuellé ViV Logo - JPeg |
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The full aQuellé ViV range |
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An MTB rider sampling the new
aQuellé ViV sports drink at the recent Sappi Karkloof Classic Trail Festival.
The new brand has just won the "Best New Brand" award at the Zenith Global
17th Global Water Drinks Awards. |
Gavin Ryan/
Gameplan Media |
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