aQuellé's ViV sports drink scoops two new major awards
The recently released aQuellé Viv sports drink has scooped two major awards,
winning Gold in both the Beverages and Best in Plastic categories at the
Institute for Packaging SA (IPSA) Gold Pack Awards announced in Sandton on
The recognition from the Gold Pack Awards, which are designed to recognise
excellence in application and execution of any new, innovative or creative
design or technology to packaging produced in Africa, comes a few weeks
after the aQuellé ViV won the Best New Brand award at the Zenith Global
Water Drinks Awards.
The gold medal IPSA awards came for the unique customised aQuellé ViV
bottle, which is designed to fit ergonomically into the drinker's hand, and
it's sophisticated label.
The label of the ViV design uses triangular patterning, derived from the V
in ViV, and flows dynamically over the bottle’s elegant curves. High-energy
typography gives a sense of power and forward action. The latest
flexographic technology produces a crisp print that highlights the vibrant
colours and smooth vignette.
Printing the shrink sleeve requires technical innovation for maximum
shrinkage of almost 70% whilst maintaining artwork integrity and a
crease-free shrink result.
Two full vertical micro-perforation lines inserted on the sleeve allow for
the release of steam during application. The addition of a third perforation
line, an industry first, enables easy removal of the sleeve to support
recycling of the PET bottle post-consumer usage, aligning with aQuellé’s
commitment to environmental sustainability.
The automatic applicator uses an orientation system to position the bottle
and sleeve for precise application. Low-pressure steam directed onto the
complex contours of the bottle is adjusted and angled for perfect shrinkage.
“Winning gold at this prestigious ceremony is an honour and a highlight for
us as a brand. We give all honour and glory to God,” says Nico Bosman,
director of aQuellé.
“We have worked with a stellar team of designers, manufacturers and partners
in producing the unique ViV packaging and great tasting product,” he added.
The range consists of a natural spring water and four unique and energising
flavours: ViV Power is packed with guarana and natural caffeine, while the
Pineberry, Gardenfruit and Kalamansi sports drinks revive with added
electrolytes and B vitamins. All are made with pure natural spring water.
For more or to arrange
interviews please contact:
Suzelle Stegen on 083 396 8448
Click to download the hi-res
aQuellé ViV Logo - JPeg
The full aQuellé ViV range
The full aQuellé ViV range
(From left to right) aQuellé Director Nico Bosman, General Manager Ruth
Combrink and Director Michael Ngubane receiving gold awards in two
categories at the IPSA Gold Pack Awards.
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