Illovo Eston MTB Challenge Media Release

No: eston1905

25 July 2019

Embargo: None

      Written By: Nick Tatham

Eston MTB ploughs back into the community

Eston – The 2019 Illovo Eston MTB Challenge and Tala Family Ride will showcase to the hundreds of avid trail runners and mountain bikers at the Eston Farmer’s Club on Sunday, 4 August the year-round work done by the event and its sponsors in the local community.

The whole event is one of the biggest fundraisers for the Eston Club but with the expansion of the event and the involvement of Illovo Sugar South Africa the influence of the event has shifted into the greater Eston area.

With a bold vision of “building thriving communities”, for Illovo Sugar South Africa, the event is a perfect fit, given the importance of sugarcane in the area, however they felt that there was a lot that could be done in the region to uplift and support the local community.

“This event is important to Illovo Sugar South Africa as it takes place in Eston a few kilometres from our mill. The Eston Club, where the races start and finish, is a central hub for the farmers who supply sugar cane to the mill,” Mduduzi Nkala, Commercial Director of Illovo Sugar South Africa said.

“Previous race proceeds have gone towards various initiatives aimed at improving the Eston Club, Nipper’s Primary and the Eston Primary School projects such as Astro turf installation.

“The funds raised from the ticket sales goes towards sponsoring community led projects in the form of donations and finally as Illovo Sugar South Africa, we promote and believe in a healthy balanced lifestyle for the whole family.”

Previously there have been a number of projects identified including upgrading of water systems, a new jungle gym as well as revamping the primary school’s cricket nets, classroom upgrades and upgrading the swimming pool to a 25 metre pool from 15 metres.

Along with these programmes, Illovo Sugar South Africa and the Eston Club have committed to investing towards uplifting three rural schools in the area.

“These projects include Gcewu High School who will receive new school uniforms, and Putellos Combined School and Sibusisiwe High School which have started vegetable gardens and will receive training and skills development.

“Illovo Sugar South Africa has committed an amount of R50 000 to these projects,” Nkala added.

Having a day out with the family in the sugarcane belt of KwaZulu-Natal is one of the major draw cards for people coming to take part in the event. Taking on one of the many events on offer is one way to keep fit and enjoy a healthy lifestyle.

“Being physically active is one of the most important ways to stay healthy.

“This event gives people a chance to enjoy being outdoors, to interact with fellow cyclists and runners, appreciate our diversity, and be part of a course to help our communities thrive,” Nkala commented enthusiastically.

More information can be found at


Sunday, 4 August 2019
Venue: Eston Farmers Club, KZN
Start Times, Distances & Entry Fees:
06h30 - 18km Trail Run (Pre-entry - R140, Late entry - R160)
06h45 - 9km Trail Run (Pre-entry - R100, Late entry - R120)
08h30 - 60km Illovo Eston Marathon (Pre-entry - R220, Late entry - R250)
09h00 - 40km aQuellé Eston Half Marathon (Pre-entry - R180, Late entry - R210)
09h30 - 18km STIHL Tala Family Ride (Pre-entry - R140, Late entry - R160)
10h00 - 10km Omnia Kids Ride (Pre-entry - R70, Late entry - R80)


Enter via ROAG ( Pre-entries are open and will be accepted until 28 July 2019.

Late entries will be accepted online from 29 July to 1 August until 24h00 or at the venue on the day.

Each race is limited to 800 riders so make sure that you get that entry in ASAP!

At Eston Farmers' Club on Sunday, 4 August from 05h30-09h30.

Race garments will be available to the first 1000 people that pre-enter. Please note that late entries will not receive a race garment.


Photo Caption Photographer
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Illovo Eston MTB Challenge Logo - JPEG  

Pupils at the Sibusiswe High School in the Eston area are being trained in planting and growing of vegetables as part of the great CSI projects that come from the Illovo Eston MTB Challenge. Rob Gurney/
Gameplan Media

The crop of cabbages that have been grown by the pupils at the Sibusiswe High School. Just one of the initiatives that Illovo Sugar and the Eston MTB Challenge where they train pupils in planting and growing vegatables. Rob Gurney/
Gameplan Media

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