Sappi Karkloof Classic Trail Festival provides vital cash injection to
Howick - With the 23rd edition of the Sappi
Karkloof Classic Trail Festival looming large on the trail running and MTB
calendar at the end of May, economists and tourism experts have placed the
value of recreational outdoor tourism to the Karkloof local economy at
Economic spend figures were first derived from research at the 2015
edition of the Sappi Karkloof Trail Festival, using data gleaned from 416
overnight visitors and 1183 day visitors to the event. Results showed that
the direct spend into the local economy on the weekend was estimated at R6
017 012, with the broader economic value to the area being R12 million.
To further understand the economic impact of recreational access to Sappi
land, studies were performed at the end of 2016 by Tourism KwaZulu-Natal.
Researchers concluded that the sport tourism direct value was estimated at
R77 million, with the indirect and broader economic value reaching R234
In other words, mountain biking and the highly regarded trail networks in
particular are impacting the area positively, through direct and indirect
spending by mountain biking tourists.
When compared to similar research conducted in 2013, the study showed
that more of the respondents were choosing to stay overnight in the area,
even though 90% of the participants were from KwaZulu-Natal.
For Sappi, investing in a high profile event like the Sappi Karkloof
Classic Trail Festival creates a direct economic injection into the
region’s economy in addition to showcasing their plantations and their
important environmental initiatives.
"Part of running a sustainable business is managing different types of
capital, one of which is social and relationship capital," said Sappi's
Communications Manager for Forests, Zelda Schwalbach.
'By virtue of being one of South Africa’s largest landowners, we have many
neighbours and stakeholders and it makes sense to engage with communities,
including the mountain biking community. It’s helpful for us to have more
eyes and ears on the ground in our forests, and we’re pleased that the
public can spend time doing what they love on our land through the Sappi
"Investing in the Sappi Karkloof Classic Trail Festival is important, as the event
allows a showcase of the trails and land, and the positive experience
brings people back with their friends and family to the area, thus
supporting the local economy” added Schwalbach.
Tourism KwaZulu-Natal commissioned the research into the value of the
Karkloof day and overnight visitors, and found it to be a good example of
the economic impact of sport tourism.
"Events play a critical role in growing the economy directly and
indirectly. Events like this one have a huge economic impact as the
employment opportunities are created for the local residents and local
businesses benefit. An event of this nature can generate almost 12 million
over one weekend," said Ndabo Khoza, the Chief Executive Officer of
"Events that are hosted on an annual basis have a greater potential to create
continuous and sustainable economic growth for local economies as well as
for the province.
"Sports tourism is a key component of events tourism as well as
destination promotion. Sports Tourism assists with seasonality within the
sector," added Khoza.
"Sports enthusiasts are always willing to travel
anytime and anywhere to see their favourite team or to follow a particular
sport that they like regardless of the season. Sports travellers can take
an opportunity between events to explore tourist attraction around the
"Furthermore, they are likely to take a token back home as reminder of a
trip that they took, which then serves as a compelling marketing tool for the
destination. If they have enjoyed themselves in that destination, they are
more likely to come back as a leisure tourist," Khoza pointed out.
He added that the growth of the event, at a time when others are
dwindling, was due to a number of key factors.
"It is not surprising that the event has grown as much as it has because
it is very well organized and takes place in a stunning part of the
country. Also mountain biking and trail running are growing at a rapid
pace in terms of being a sport and also a leisure activity.
"The Sappi Karkloof Classic Trail Festival is a prime example of an event that leaves a
lasting legacy in the region in which it is held. Not only does the
event have a positive socio-economic impact on the local economy, but it
also has created a number of permanent and temporary employment
"The fact that the trails can be used all year round shows that the event has
definitely created a legacy as it has provided much needed revenue to a
number of local residents. Indirectly, the trails also contribute to the
local economy through recreational riders as many of these buy food in
town or even stay overnight," said Khoza.
"Events such as the Sappi Karkloof Classic Trail Festival thrive on corporate sponsorships and if these
sponsorships and investments can continue to drive the growth of the
event, it is extremely likely that the event will continue to have a very
positive economic impact on the local economy," concluded Khoza.
MTB riders visiting Karkloof
79% from KwaZulu-Natal
18% from Gauteng
Average 14,8 trips per year
Easy single track 9%
Jeep track 9%
Technical single track 51%
Track with jumps and drops 31%
Estimated annual recreational visitors to the Karkloof
Average spend per trip R1783
Average length of each trip - 2days
45% travel more than 5 times per year to ride
Direct value R77 million
indirect value R157 million
The 2017 Sappi Karkloof Classic Trail Festival takes place at the Karkloof
Country Club on Saturday 27 and Sunday 28 May 2017.
More info can be found at