The Cows 100 Miles Of
The Cows 100 Miles Of Nowhere - Diary Note
The 2016 edition of the 100 Miles of Nowhere run by The Cows will take
place at eight different centres across South Africa on the afternoon of
Friday, 24 June involving eager cyclists riding 160 kilometers on stationary
training bikes in Durban, Johannesburg, Pretoria and Cape Town.
The challenge is open to all cyclists and sporting enthusiasts and will
raise funds for CHOC (Childhood Haematology and Oncology Clinics) with
riders able to take on the challenge either solo or in a two- or four-person
The South African leg of the event that was founded eight years ago by
American cyclists and blogger "Fatty" Eldon Nelson, is organised by the
KwaZulu-Natal herd of The Cows – a grouping of sportsmen and women who
participate in a wide variety of sporting events to raise funds and
awareness for CHOC.
Venues: Cadence Cycle Performance Centres in Durban North, Hillcrest,
Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and Wapadrand in
Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
More information can be found at
About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who
goes by the name of the Fatcyclist or Fatty. The original event was a
personal challenge for Fatty during his wife’s treatment for cancer. He did
the first 100 Miles of Nowhere by himself, on a set of rollers in his
garage. Before he knew it, his blog followers wanted to join him and do the
event and so it become an annual and international event.
The next year — and every year after that — hundreds of people have done it.
The event has since grown and there are participants across the globe. The
Fatcyclist edition has an entry field of 500; who sign up and pay/donate to
Fatty’s chosen charity. He used the interest in his challenge to raise more
funds and awareness for cancer foundations. The idea is to complete a
century in the most mundane and mind-numbingly painful way, to match the
mind-numbing and painful repetition of chemotherapy and radiation for
The first South African version of the 100 Miles Of Nowhere was held in 2011
when a group of ten of The Cows completed the challenge as part of their
year-round fundraising for CHOC (Childhood Haematology and Oncology
About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists
keen to make a difference and raise funds for CHOC. Cordi van Niekerk was
one of the founder members and joined Kerrin and Grant Bain in cycling the
94.7 Cycle Challenge in memory of their little daughter, Jessica, who had
recently died from cancer at just 20 months old. As CHOC had played a
significant role in the Bain family's life in the last few weeks of
Jessica’s life, specifically with palliative care and emotional support, the
decision was to make CHOC the beneficiary of their quest. They decided to
don cow suits and succeeded in raising R230 000.
In 2009, the herd gained momentum and grew to an incredible 140 energetic
cows. Just two years later the herd numbered a staggering 350 cows all
riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy
dose of enthusiasm, the herd has enjoyed much success and acclaim.
Eight years later, hundreds of people have participated in events wearing
cow suits. The Cows have just broken through the R24 million mark of funds
raised for specific projects implemented by CHOC and The Cows brand is
prominent in many sporting events in South Africa. With these funds, CHOC is
able to make a difference to the children being treated for cancer
throughout South Africa.
One herd; one quest: to make a difference to children with cancer. Love
Click to download the hi-res
The Cows 100 Miles of
Nowhere2016 Logo - JPeg
The Cows Logo - JPeg
Avid cyclist Paul Melville completes
his 160 kilometres during last year's 100 Miles Of Nowhere. The 2016 edition
of the CHOC fundraiser will take place on Friday 24 June.
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