The Cows 100 Miles Of Nowhere Media Release

thecows1601

10 May 2016

Embargo : None

Written by: Dave Macleod


The Cows 100 Miles Of Nowhere - Diary Note

The 2016 edition of the 100 Miles of Nowhere run by The Cows will take place at eight different centres across South Africa on the afternoon of Friday, 24 June involving eager cyclists riding 160 kilometers on stationary training bikes in Durban, Johannesburg, Pretoria and Cape Town.

The challenge is open to all cyclists and sporting enthusiasts and will raise funds for CHOC (Childhood Haematology and Oncology Clinics) with riders able to take on the challenge either solo or in a two- or four-person team.

The South African leg of the event that was founded eight years ago by American cyclists and blogger "Fatty" Eldon Nelson, is organised by the KwaZulu-Natal herd of The Cows – a grouping of sportsmen and women who participate in a wide variety of sporting events to raise funds and awareness for CHOC.

Venues: Cadence Cycle Performance Centres in Durban North, Hillcrest, Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and Wapadrand in Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
Time: 14h00–19h00

More information can be found at www.100milesofnowhere.co.za 

About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500; who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC (Childhood Haematology and Oncology Clinics).

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old. As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Eight years later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R24 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

ENDS

Photo Caption Photographer Click to download the hi-res pic

 The Cows 100 Miles of Nowhere2016 Logo - JPeg

 

 The Cows Logo - JPeg

 

Avid cyclist Paul Melville completes his 160 kilometres during last year's 100 Miles Of Nowhere. The 2016 edition of the CHOC fundraiser will take place on Friday  24 June. Chris Laurenz/
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