The Cows 100 Miles Of
The Cows set target for 100 Miles Of Nowhere
Durban – With just less than a month to go to the 2016 edition of the
100 Miles Of Nowhere charity ride on Friday 24 June, the KwaZulu-Natal herd
of The Cows has set a target of a quarter of a million Rand to be raised for
childhood cancer sufferers.
The avid cycling enthusiasts, well known for taking on major events in their
cow suits, raise money for the Childhood Haematology and Oncology Clinics
(CHOC) and have expanded their annual South African edition of the famous
training bike ride started by the American blogger popularly known as the
‘Fat Cyclist’ to include venues in the Western Cape and Gauteng.
The riders will take to Cadence Cycling Performance Centres at five
locations in KwaZulu-Natal, one in Johannesburg, one in Pretoria and one in
Cape Town, hoping to have every training bike occupied in the eight centres
to help get to their target of R250 000.
Funds raised will come from the entry fee of each individual or team, along
with donations to the cause in support of the riders.
The events have become popular as the close environment at the Cadence
studios is conducive to a festive atmosphere and there is raucous
celebration when a rider reaches the 160 kilometer mark.
Riders can enter as a solo rider, a team of two or a team of four for the
160km ride on stationary training bikes.
"It is a very do-able challenge," said Iris Varty, the "Daisy" of the KZN
herd of The Cows. "It is a great fun afternoon and in the short space of a
few hours, we believe we have the capacity to raise an amount that will have
a significant impact on the lives of children confronting cancer."
"There is always fun competition between the various centres to see which
one gets a rider to the 100 mile mark first.
"The various Cadence centres will be following on our 100 Miles Of Nowhere
Facebook page and it becomes very spirited.
"It is always encouraging to see corporates contributing to the cause during
the ride, even if they don't have someone riding at one of the centres.
"We all know how tight the economy is at the moment but there is such a
great energy and enthusiasm around the event that we honestly believe that
with the centres in Cape Town and Gauteng involved, we can reach this
target," she added.
Entries are limited at each of the Cadence centres and are allocated on a
first-come-first-served basis by booking on the event website,
Venues: Cadence Cycle Performance Centres in Durban North, Westville,
Hillcrest, Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and
Wapadrand in Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
More information can be found at
About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who
goes by the name of the Fatcyclist or Fatty. The original event was a
personal challenge for Fatty during his wife’s treatment for cancer. He did
the first 100 Miles of Nowhere by himself, on a set of rollers in his
garage. Before he knew it, his blog followers wanted to join him and do the
event and so it become an annual and international event.
The next year — and every year after that — hundreds of people have done it.
The event has since grown and there are participants across the globe. The
Fatcyclist edition has an entry field of 500; who sign up and pay/donate to
Fatty’s chosen charity. He used the interest in his challenge to raise more
funds and awareness for cancer foundations. The idea is to complete a
century in the most mundane and mind-numbingly painful way, to match the
mind-numbing and painful repetition of chemotherapy and radiation for
The first South African version of the 100 Miles Of Nowhere was held in 2011
when a group of ten of The Cows completed the challenge as part of their
year-round fundraising for CHOC (Childhood Haematology and Oncology
About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists
keen to make a difference and raise funds for CHOC. Cordi van Niekerk was
one of the founder members and joined Kerrin and Grant Bain in cycling the
94.7 Cycle Challenge in memory of their little daughter, Jessica, who had
recently died from cancer at just 20 months old. As CHOC had played a
significant role in the Bain family's life in the last few weeks of
Jessica’s life, specifically with palliative care and emotional support, the
decision was to make CHOC the beneficiary of their quest. They decided to
don cow suits and succeeded in raising R230 000.
In 2009, the herd gained momentum and grew to an incredible 140 energetic
cows. Just two years later the herd numbered a staggering 350 cows all
riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy
dose of enthusiasm, the herd has enjoyed much success and acclaim.
Eight years later, hundreds of people have participated in events wearing
cow suits. The Cows have just broken through the R24 million mark of funds
raised for specific projects implemented by CHOC and The Cows brand is
prominent in many sporting events in South Africa. With these funds, CHOC is
able to make a difference to the children being treated for cancer
throughout South Africa.
One herd; one quest: to make a difference to children with cancer. Love
Click to download the hi-res
The Cows 100 Miles of
Nowhere2016 Logo - JPeg
The Cows Logo - JPeg
The KZN herd of The Cows has set
a target of R250 000 to be raised at the 2016 edition of the CHOC fundraiser
on Friday 24 June.
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