The Cows 100 Miles Of Nowhere Media Release

thecows1604

14 June 2016

Embargo : None

Written by: Kyle Gilham


Cape quartet join The Cows’ 100 Miles of Nowhere mooovement

Cape Town – 2016 ABSA Cape Epic African jersey winning duo, Darren Lill and Waylon Woolcock have joined with 2008 Beijing Olympian, Candice Neethling and former elite mountain biker, Timo Cooper in a four-rider team for The Cows’ 100 Miles of Nowhere challenge at the Tyger Valley Cadence Cycling Performance Centre on Friday, 24 June from 14h00.

The Cows – a group of individuals who utilise their interest in endurance events to raise money for CHOC’s (Children’s Haematology Oncology Clinics) childhood cancer treatment and support programmes – gather annually for this grueling fundraiser in which participants cycle 160km on a stationary bicycle, raising money for their efforts along the way.

For the four Cape Town based cyclists, joining the 100 Miles of Nowhere initiative is a rare opportunity to give back to those in need and one they are thrilled to be a part of.

“It's a pleasure being involved in the 100 Miles of Nowhere!” says USN Purefit’s Woolcock. “It's not always possible for us as professional cyclists to attend such charity events so I'm super happy to able to support this CHOC foundation focused event.”
Woolcock’s USN Purefit team mate, Lill shares similar sentiments. “For me, using my sporting ability to try give something back to others in need is a no brainer!”

“I see me being able to do what I do as a blessing and a gift and in turn I’m passionate about using it to bless others where I can; this year’s 100 Miles of Nowhere is a great opportunity to do so.”

Cooper – who retired from competitive cycling a year ago – also values being a part of an event that is more than just a race.

“At USN, we always encourage to Darren and Waylon to look out for opportunities like the 100 Miles of Nowhere because giving back to individuals and worthy causes is just as important as their racing!” says Cooper, USN Brand Manager.

“So many people are often out there, supporting our guys while they’re competing and so its great to be able to give a little back to them as well.”

The renowned passion and buzz that follows The Cows’ herd wherever they go is another exciting element of the day and one Dormakaba’s Neethling is relishing being a part of for once.

“Its great to take part in an event that for once is not about us trying to win as that allows us to get involved in the real meaning behind the 100 Miles of Nowhere,” says Neethling.

“I actually saw a lot of people dressed up as The Cows at the National Marathon in Van Gaalen last weekend and I had to smile because they are always so full of energy and so chirpy, even though they’re probably so hot and bothered in those suits!

“I am excited to be taking part in a very different kind of event like the 100 Miles of Nowhere as well as making a small difference in people’s lives through what I love doing while I’m also really looking forward to having the chance to return some of those jokes those mad cows often throw at me at races,” laughs the Dormakaba rider.

Full schedules and race commitments for the remainder of the weekend mean it is unlikely the quartet will be drawn into any record time heroics come Friday, 24 June’s challenge.

However, with just 40 kilometres to be completed by each of the elite competitors, those joining Lill, Woolcock, Neethling and Cooper at the Tyger Valley facility will need to be on top of their game if they are to succeed in hanging onto the pros’ stationary bike’s back wheel.

“I don't think any of us will be in too much of a hurry,” suggests Woolcock.

“We haven't really thought of a time goal too much but I'm guessing it will take us around 5hrs or so,” adds Lill.

Cycling enthusiasts in the Western Cape are encouraged to join the day’s mooovement and rub shoulders with some of their cycling heros at the Tyger Valley Cadence Cycling Performance Centre. Those wanting to take part can enter in either one, two or four-man teams with entries costing R1000, R600 per person or R350 per person respectively while sponsorship of each participants’ efforts are also welcome.

The Cows’ 100 Miles of Nowhere takes place on Friday, 24 June in KwaZulu-Natal, Gauteng and the Western Cape. Entries can be submitted and more information found at www.100milesofnowhere.co.za.

ENDS

About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500; who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC (Childhood Haematology and Oncology Clinics).

Venues: Cadence Cycle Performance Centres in Durban North, Westville, Hillcrest, Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and Wapadrand in Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
Time: 14h00–19h00

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Eight years later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R24 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

Photo Caption Photographer Click to download the hi-res pic

 The Cows 100 Miles of Nowhere2016 Logo - JPeg

 

 The Cows Logo - JPeg

 

Pro cyclists and USN Purefit  team mates, Darren Lill (front) and Waylon Woolcock (back) are looking forward to being a part of The Cows' 100 Miles of Nowhere annual fund raising event on Friday, 24 June with their 4-man team mates Candice Neethling (Dormakaba) and USN Purefit Brand Manager, Timo Cooper. Anthony Grote/
Gameplan Media

Dormakaba cyclist Candice Neethling is relishing the opportunity to join the energy and excitement of The Cows and returning some of the many chirps she has received from them at races when she, together with USN Purefit's Darren Lill and Waylon Woolcock as well as USN Purefit Brand Manager Timo Cooper, tackle Friday, 24 June's 100 Miles of Nowhere. Kevin Sawyer/
Gameplan Media

USN Purefit Brand Manager, Timo Cooper has confirmed he will rely on his team mates - USN Purefit's Darren Lill and Waylon Woolcock and Dormakaba's Candice Neethling - to push the pace while he just focuses on completing his 40km share at The Cows' 100 Miles of Nowhere on Friday, 24 June. Supplied/
Gameplan Media

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