The Cows 100 Miles Of Nowhere Media Release

thecows1607

15 June 2016

Embargo : None

Written by: Dave Macleod


Stars rally behind 100 Miles of Nowhere

Durban – As a record number of cyclists start the 2016 edition of the fabled 100 Miles Of Nowhere charity ride in support for the childhood cancer foundation CHOC, a number of sport stars have rallied in support of the campaign.

Run by The Cows, a group of social athletes who, through their various endurance challenges like the 94.7 and Amashova and Cape Argus cycle races, the Comrades Marathon, Midmar Mile swim and FNB Dusi Canoe Marathon, raise funds for CHOC’s (Children’s Haematology Oncology Clinics) childhood cancer treatment and support programmes.

The core of The Cows KZN herd that started the South African version of America Blogger FatCyclist's 100 mile ride on a static training bike, will be taking on the 160km challenge in teams of four at the Westville Cadence studio, spearheaded by mother and daughter combination Iris and Lauren Varty.

The Durban North Cadence was one of the first to sell-out, and they will be starting their ride an hour after the other seven Cadence centres. In amongst the packed studio of avid cyclists will be former Springbok skipper John Smit, who will be riding in a team with his wife, and another former Sharks and Springbok player John Allen.

The TygerValley studio in the Cape will see the 2016 ABSA Cape Epic African jersey winning duo, Darren Lill and Waylon Woolcock, with Lill's girlfriend and 2008 Beijing Olympian, Candice Neethling and former elite mountain biker, Timo Cooper making up a stellar four-rider team for the challenge.

In Johannesburg, highly respected road racer Cashandra Slingerland will tackle the 160 kilometre training bike ride solo at the Bryanston Cadence studio, as part of her base training for her return to elite racing. She has hit top form after a two year layoff, and can be expected to be right up their with the front runners for the honour of being the first to complete the 160 kilometres.

She may well find herself in a duel with avid track racer Darren Goddard, who will also be taking on the challenge bat the Cascades Shopping Centre in Pietermaritzburg, which has turned out if massive support for the charity drive.

In Hillcrest the national anchor Cadence studio will see another well known cyclist in the saddle for the 100 Miles Of Nowhere ride, when Amy-Jane Mundy joins a team of her training partners for the Friday afternoon challenge.

The hi-tech training studios will be networked, allowing riders in each centre to see exactly what the participants in the other Cadence studios are doing which will allow for real time comparisons in the race to see which rider will be the first to the 160 kilometre mark, and which two person and four person teams will be the first in their categories.

For many of the other riders however the 160 kilometre target will be a daunting one, but buoyed by the festive atmosphere that prevails during the 100 Miles Of Nowhere, they will enjoy massive mutual support from the other riders taking part.

As each rider or team gets to the 100 Mile (160 kilometre) mark, there is ribald celebrations in the studio, making everyone a winner in their own right.


The Cows’ 100 Miles of Nowhere takes place on Friday, 24 June in KwaZulu-Natal, Gauteng and the Western Cape. Entries can be submitted and more information found at www.100milesofnowhere.co.za.

ENDS

About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500; who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC (Childhood Haematology and Oncology Clinics).

Venues: Cadence Cycle Performance Centres in Durban North, Westville, Hillcrest, Ballito and Pietermaritzburg in KwaZulu-Natal, Bryanston and Wapadrand in Gauteng as well as Tyger Valley in Cape Town.
Date: Friday, 24 June 2016
Time: 14h00–19h00

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Eight years later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R24 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

Photo Caption Photographer Click to download the hi-res pic

 The Cows 100 Miles of Nowhere2016 Logo - JPeg

 

 The Cows Logo - JPeg

 

Avid cyclist Paul Melville completes his 160 kilometres during last year's 100 Miles Of Nowhere. The 2016 edition of the CHOC fundraiser will take place on Friday  24 June. Chris Laurenz/
Gameplan Media

Iris Varty (in the cow suit, left) and her daughter Lauren Varty (right) will be riding the 100 Miles  Of Nowhere 2016 with most of the founding herd of The Cows at the Westville Cadence studio. Chris Laurenz/
Gameplan Media

Enthusiastic support ensures that every team that completes the 100 Miles of Nowhere challenge in aid of CHOC feels like a winner. Chris Laurenz/
Gameplan Media

Pro cyclists and USN Purefit  team mates, Darren Lill (front) and Waylon Woolcock (back) are looking forward to being a part of The Cows' 100 Miles of Nowhere annual fund raising event on Friday, 24 June with their 4-man team mates Candice Neethling (Dormakaba) and USN Purefit Brand Manager, Timo Cooper. Anthony Grote/
Gameplan Media

Respected road racer Cashandra Slingerland (pictured before her retirement in 2014) has signed up for the 100 Miles of Nowhere challenge in aid of CHOC at the Bryanston Cadence Cycling Performance Centre on Friday, 24 June, as part of her return to elite racing. Lincoln King/
Cycle Nation

Former top mountain biker Amy-Jane Mundy, who will ride the 100 Miles of Nowhere challenge in aid of CHOC at the Hillcrest Cadence Cycling Performance Centre on Friday, 24 June. Rory van Zyl/
Crank Cycling News

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