The Cows Media Release

thecows1707

5 July 2017

Embargo: None

Written by: Dave Macleod


Wild Coast challenge for The Cows stalwart

East London - No stranger to a sporting challenge, Durban based stalwart of The Cows Gordon Reid will be donning his black and white furry cow suit to take on the unique Go-Chi-Mor hike on the Wild Coast from 4 to 6 August to raise funds for the Childhood Cancer Foundation CHOC.

Reid, an avid runner, cyclist, swimmer and paddler who has taken part in the Comrades, Midmar Mile, Tour Durban and the Dusi Canoe Marathon as part of his decade long drive to help children battling with cancer and their families, heard about the two day event and couldn’t turn his back on the opportunity.

“The event was run last year for the first time by the best friend of my best man,” said Reid. “It sounded like such good fun, so when they were looking for a charity to support, I jumped at the opportunity.”

“That’s what The Cows is all about. We raise money for CHOC with other like-minded athletes, and it sounds like the vibe at this event will be fantastic.”

The event is a two day hike or run along the coast, starting at Gonubie and overnighting at Chintsa, before finishing at Morgan Bay the next day.

Reid said he wasn’t worried about the challenge of taking part in the furry Cow suit, which is notoriously hot. “Who knows, if it is chilly, I will be the warmest person there!” he quipped.

Reid will channel all the money raised to CHOC, which supports CHOC houses in the Eastern Cape.

“The financial support we get from The Cows is very important ,” said Debbie Kleinenberg, the CHOC regional manager in the Eastern Cape, running two CHOC Houses in East London.

“We operate 21 beds for youngsters and their mothers, but where we are always under pressure is with the operating costs of the houses,” she said.

She said that while the Eastern Cape doesn’t have a formal ‘herd’ of The Cows, they were regularly active in fundraising, and they have branded their minibus and premises with bold black and white cow livery.

She added that education and awareness was a critical element of what they do in the region.

“We have a regional co-ordinator responsible for these awareness programmes, but what makes it challenging is the fact that we have to service a massive rural area in addition to East London and Port Elizabeth.

“What we are working towards is getting a suitable vehicle that will allow the co-ordinator to get into remote rural areas to carry out these awareness and education workshops,” said Kleinenberg.

"Ultimately we want to get a CHOC House established in Port Elizabeth as well," she concluded.

For Reid, there is a secondary goal. "We would love to get a new Herd of The Cows active in the Eastern Cape.

"I know there are plenty of passionate sportsmen and women, and so many great events in the region, that an Eastern Cape Herd of The Cows could be really successful," said Reid.

The Go-Chi-Mor is a two day trail run/ walk from Gonubie to Chintsa (19km) ending at Morgan's bay (26km) and takes place from 4 to 6 August 2017.

The 2017 GABRAN takes place from 18 to 20 August. More information can be found at www.gabran.co.za

ENDS

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Gordon Reid will take part in the upcoming Go-Chi_Mor trail hike on the Wild Coast in his furry cow suit to raise funds for CHOC and awareness for the world that the Childhood Cancer Foundation does in the Eastern Cape. Dave Macleod/
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Gordon Reid will take part in the upcoming Go-Chi_Mor trail hike on the Wild Coast in his furry cow suit to raise funds for CHOC and awareness for the world that the Childhood Cancer Foundation does in the Eastern Cape. Dave Macleod/
Gameplan Media

Gordon Reid will take part in the upcoming Go-Chi_Mor trail hike on the Wild Coast in his furry cow suit to raise funds for CHOC and awareness for the world that the Childhood Cancer Foundation does in the Eastern Cape. Dave Macleod/
Gameplan Media

CHOC House in East London was sponsored by The Cows and offers 21 beds to children undergoing cancer treatment and their family members. "We are always under pressure with the operating costs of the houses,” Debbie Kleinenberg, the CHOC regional manager in the Eastern Cape said. Supplied/
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The CHOC Bus at services the CHOC House in East London. Supplied/
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At the opening of CHOC House in East London are (from left) The Cows founder Kerrin Bain, Debbie Kleinenberg, the CHOC regional manager in the Eastern Cape and former CEO of CHOC Francois Peenz. Supplied/
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Founder of The Cows Kerrin Bain, at the opening of CGOC House in East London. “The financial support we get from The Cows is very important ,” said Debbie Kleinenberg, the CHOC regional manager in the Eastern Cape. Supplied/
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The massive 'herd' of The Cows at the 94.7 Cycle Challenge in 2012, where they raised R1,5 million to establish two CHOC Houses in East London. Supplied/
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