The Cows' Believe MTB race celebrates it's seventh year
Johannesburg - Mountain biking fans from around the country will converge on
Northern Farm outside Fourways for the seventh edition of one of the most
unique races on the calendar, the Believe MTB Race and an important
fundraiser for The Cows and their ongoing drive to support the Childhood
Cancer Foundation CHOC.
The Believe MTB Race set a new record for entries for a debut event when it
was launched in 2009 by Marc and Charlie Bainbridge when it attracted over
1400 riders, and has matched this level of support every year since then,
thanks mainly due to the heavy emphasis on fun.
Riders have traditionally been presented with a glass at the finish instead
of a medal, often accompanied by a celebratory ‘shot’, reflecting the antics
that are typical at the shooters table stationed at the water tables on the
Dress-up is almost mandatory, and the day’s most prestigious award is the
Mad Mulley’s Award for the best dressed person.
Seven years on, the Believe MTB Race has grown into something of a Gauteng
institution, and even though the Bainbridges have moved to Mbombela, the
race will continue in it’s zany format.
Marc and Charlie Bainbridge joined The Choc Cows in 2008, and after creating
the Believe MTB race as their way of creating funds for the cause, Marc
joined the Cows committee in 2010 to further assist wherever possible.
“Marc’s brother Craig came back from Dubai after he was diagnosed with
cancer, and we started fundraising for his treatment with Marc riding to
Cape Town. We then decided we would start our own annual fundraiser for The
Cows, and decided to do a totally different mountain bike race.
Craig always had the word ‘Believe” tattooed across his chest, as a mantra
he lived by, which is where we got the name for the mountain bike race,” she
“The Cows do things totally differently, so we set out to put together a
race that was based heavily on fun. We encourage riders to come dressed up,
but The Cows need very little encouraging to do that anyhow!
“The shooter tables have become pretty legendary as well, and while we
always get a number of the top elite riders coming to do the race every
year, they understand that there is no big cheque for them at the end
because this is all about raising money for The Cows.
She says that having to relinquish control of the race when they moved east
“It has been an act of family labour for the last six years, “ says
Bainbridge. “I am a control freak, so offloading the race was really hard.
We had a big say in how we wanted the race to be run going forward, to make
sure the ethos remains the same. By bringing in the right partner in Richard
Beswick and Illumin8, riders will be guaranteed an even better race going
forward” she added.
The event on 30 September will once again offer skilled riders a testing
55km course with technical demands and flowing single track, while the 25km
and 10km races are far easier and less technically demanding.
“We really want everyone to get involved, so there is also a 1km ‘race’ to
get the little ones in on the action as well,” she said.
More information can be found at
Entries are at
Click to download the hi-res
The Cows Logo - JPeg
The Cows' Beleive MTB race
started by Marc and Charlie Bainbridge in 2009 has become a hugely popular
part of the Gauteng MTB calendar.
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