The Cows Media Release

thecows1715

3 Oct 2017

Embargo: None

Written by: Dave Macleod


Pinetown schoolboy stars at 100 Miles of Nowhere

Westville - Pinetown schoolboy Jayden Moolman emerged as the unsung hero from the recent gruelling 100 Miles of Nowhere charity bike ride on static training bikes held by The Cows.

The gusty 13 year old pupil from St Benedicts is a keen member of Westville Cycling club, and takes on road races and mount bike events whenever he can.

He got his first taste of 100 Miles Of Nowhere last year when he stepped in to help out teams at the Westville Cadence Cycle Performance Centres.

This year he committed to raising the R1000 needed to secure a bike for annual fundraiser for a team of his friends calling themselves "The Calves".

Starting with R250 from his pocket money, he rallied together family friends and colleagues, and together with local businesses, he managed to raise over R5000, including securing R3000 from local business Panel Rite Autobody Repairers.

He and his fellow team mates rode courageously and completed the 160 kilometres in an impressive time.

That Friday night was also the annual ROAG prize giving where Moolman was due to get the prize for finishing third sub-junior in the series. Not only did he miss that function to be able to ride the 100 Miles of Nowhere, but he also gave his cash prize to the CHOC fundraiser as well.

"Jayden has the right attitude to his cycling," said his proud mother Janice Moolman. "He believes in having fun and believes in good sportsmanship always... on a good or bad day! He also wants to use his talent for charity."

"Sometimes the real heroes of an event like this come from unexpected places," said organiser of the KZN Herd of The Cows Iris Varty.

"The Calves are such a clear reminder of what we set out to do as The Cows. To have a lot of fun, yes, but more importantly to go that extra mile doing what we love to be able to make a difference to children battling cancer. Jayden was the hero of the day!"

More information can be found at www.100milesofnowhere.co.za

About 100 Miles of Nowhere
The event was first done in 2008 by an American blogger Eldon Nelson who goes by the name of the Fatcyclist or Fatty. The original event was a personal challenge for Fatty during his wife’s treatment for cancer. He did the first 100 Miles of Nowhere by himself, on a set of rollers in his garage. Before he knew it, his blog followers wanted to join him and do the event and so it become an annual and international event.

The next year — and every year after that — hundreds of people have done it. The event has since grown and there are participants across the globe. The Fatcyclist edition has an entry field of 500 who sign up and pay/donate to Fatty’s chosen charity. He used the interest in his challenge to raise more funds and awareness for cancer foundations. The idea is to complete a century in the most mundane and mind-numbingly painful way, to match the mind-numbing and painful repetition of chemotherapy and radiation for cancer.

The first South African version of the 100 Miles Of Nowhere was held in 2011 when a group of ten of The Cows completed the challenge as part of their year-round fundraising for CHOC Childhood Cancer Foundation.

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

ENDS

Photo Caption Photographer Click to download the hi-res pic

 The Cows Logo - JPeg

 

Pinetown schoolboy Jaden Moolman (left) who raised over R5000 for The Cows during the recent 1200 Miles Of Nowhere, with his proud mother Janice. " "He believes in having fun and believes in good sportsmanship always," she said. Supplied/
Gameplan Media

Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017