The Cows Media Release

thecows1806

12 June 2018

Embargo: None

Written by: Dave Macleod


Record breaking first Comrades for CHOC Cows


Durban - The 2018 Comrades Marathon was the first year that the CHOC Cows were one of the official race charities and the overwhelming support exceeded all expectations for the iconic charity as they raised R1.4 million for childhood cancer.

This year was the first of three years as a race charity and with 260 runners taking on the ultimate human race in the traditional black and white colours of The Cows, the amount of money that the runners raised was overwhelming.

"We were the top charity at this year's Comrades and it is a badge that we are going to wear with pride," a tremendously satisfied 'Daisy Cow' Karen Saunders, who heads up the Cow Herd from her office in Johannesburg, said.

"We had no idea what an incredible impact this event would have for our charity, not only in terms of funds raised by our amazing Comrades Cows, but also the invaluable awareness created by the great number of runners in cow print as well as the support stations at Hillcrest and 45th Cutting."

It was the prerogative of all the runners to raise as much money as possible in the build up to the race and for Capetonian Axel Rittershaus that came to a phenomenal R79 943,83.

"For raising the most money Axel was awarded a framed Cow for his incredible efforts when he collected his special Cows Race Pack at the registration."

The national centre for the CHOC Cows in Johannesburg was complementary of the KZN branch for the work they did leading up to and during the gruelling 90km race.

"We could not have achieved any of this without our wonderful runners and their supportive families and friends, our amazing and super-enthusiastic volunteers who assisted at the Expo as well as on race day.

"And, of course, the team from CHOC KZN, who manned the Pietermaritzburg registration venue as well as the very successful activation station at 45th Cutting," Saunders mentioned.

"To each and every one of our runners, their family members, CHOC and The Cows volunteers, and each and every supporter en route, we’d like to say, we appreciate you… especially your hearts."

More information can be found at www.thecows.co.za

About The Cows
The Cows were started in 2008 by a group of eight enthusiastic cyclists keen to make a difference and raise funds for CHOC. Cordi van Niekerk was one of the founder members and joined Kerrin and Grant Bain in cycling the 94.7 Cycle Challenge in memory of their little daughter, Jessica, who had recently died from cancer at just 20 months old.

As CHOC had played a significant role in the Bain family's life in the last few weeks of Jessica’s life, specifically with palliative care and emotional support, the decision was to make CHOC the beneficiary of their quest. They decided to don cow suits and succeeded in raising R230 000.

In 2009, the herd gained momentum and grew to an incredible 140 energetic cows. Just two years later the herd numbered a staggering 350 cows all riding for a purpose. Armed with the ‘Love Living Life’ slogan and a healthy dose of enthusiasm, the herd has enjoyed much success and acclaim.

Ten later, hundreds of people have participated in events wearing cow suits. The Cows have just broken through the R29 million mark of funds raised for specific projects implemented by CHOC and The Cows brand is prominent in many sporting events in South Africa. With these funds, CHOC is able to make a difference to the children being treated for cancer throughout South Africa.

One herd; one quest: to make a difference to children with cancer. Love Living Life!

More information can be found at www.thecows.co.za

ENDS

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 The Cows Logo - JPeg

 

Capetonian Axel Rittershaus was responsible for raising the most money for CHOC when he raised R 79 943 in the build up to the 2018 Comrades Marathon, he finished the race in 9 hours and 15 minutes. Jetline Action Photo/
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Darren Woods managed to raise R36 705 for CHOC during the 2018 Comrades Marathon, a race he finished in a time of 10 hours 50 minutes. DurbsDaisy/
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Given Selowa raised R12 350 for CHOC in the build up to the Comrades Marathon which he finished in an impressive 9 hours and 35 minutes. DurbsDaisy/
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The KZN Herd of the CHOC Cows were out in full force during the 2018 Comrades Marathon where they were manning support tables in Hillcrest as well as at 45th Cutting. DurbsDaisy/
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