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  aQuellé Tour Durban presented by Bridge Fund Managers Media Release

 No: td1808

23 April 2018

   Embargo: None

Written by: Dave Macleod


Domino Foundation challenge to Tour Durban cyclists

Durban - With thousands of cyclists set to converge on Durban for the aQuellé Tour Durban presented by Bridge Fund Managers this Sunday 29 April, the Domino Foundation, the main beneficiary of the race, has issued its own challenge to riders and supporters to get involved in the iconic event.

The Domino Foundation runs an extensive programme impacting around 6000 people each day in communities around Durban and in the Western Cape. It channels the income it derives from the race each year into its seven programmes, ranging from a babies’ home to feeding, early childhood development, life skills and skills development, Red Light anti-human-trafficking and a recycle Swop Shop.

“We challenge people to get involved, either by riding in the colours of the Domino Foundation, raising money or helping as a volunteer on the day,” said Rowan Phillips of the Domino Foundation marketing team.

“Simply by taking part in the event, every single rider is making a contribution to the Domino Foundation, but there are plenty of ways for people to get more involved, like booking a corporate package or helping out at our water point,” he added.

Phillips said that the annual cash injection from the race, which amounted to R175 000 last year, is spread across all of its programmes. “The money equates to around 58 000 meals, and helped us teach a good portion of the 640 000 life skills lessons taught by our mentors,” he explained.

“A goal of our Feeding programme is to provide ‘Food For Thought’, where we don’t just fill empty stomachs. Research has shown that nutrition can directly affect mental capacity of school children”, said Phillips.

“Whether it is an orphan or a person we are helping on the streets through our Red Light programme, we aim to re-educate, boost confidence and restore the belief that every single person has value and contribute to society in a meaningful, positive way,” he said.

Their recycling programme is being used to foster an entrepreneurial spirit and build independence and self-confidence.

“A person earns coupons for the recyclable material they bring in. They can redeem these for basic foodstuff or clothing,” Phillips explained. “Some of our beneficiaries are showing entrepreneurial spirit when they embellish and enhance a basic item of clothing they got in exchange for a coupon making it saleable at a profit. We celebrate that as we are seeing people getting a hand-up not just a hand-out.”

Every year the Domino Foundation supports a team of eager youngsters from the Amaoti community to ride in the 45km ride. Members of the community are also being drawn into assisting by helping at the race registration at the Cornubia Mall.

The Domino Foundation has secured a special charity batch for the 45km race. To cycle in the Domino Foundation colours, contact Tarin Stevenson on 031 563 9605 or email tarin@domino.org.za .

The aQuellé Tour Durban, presented by Bridge Fund Managers, takes place on Sunday 29 April 2018. More information can be found at www.tourdurban.co.za 

ENDS

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aQuellé Tour Durban presented by Bridge Fund Managers Logo  

Getting into the spirit of the aQuellé Tour Durban presented by Bridge Fund Managers with two young beneficiaries of the Domino Foundation are Operations Manager Shaun Tait (left) and salesman Sifiso Zulu. The Domino Foundation is the beneficiary of the popular annual race and uses the income to fund feeding schemes, literacy and life skills programmes.

Rowan Phillips/
Gameplan Media

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