Vodacom Durban July Media Release

 No: VDJ1803

8 May 2018

Embargo : None

 Written by : Dave Macleod


Students ticking over for Vodacom Durban July Young Designer Award

Durban - With just weeks to go to the first round of judging for the Vodacom Durban July Young Designer Award, student designers from every corner of the province are hard at work formalising their ideas for the prestigious competition.

Based on the 2018 Vodacom Durban July theme of "It Is Time", the students have to present their finished garments to the panel of judges, at Greyville Racecourse on Monday 4 June, in a bid to make the cut for the semi-finals of the competition.

The competition is open to registered student designers from across KwaZulu-Natal, and last year, attracted entries for 105 students representing six different institutions.
Organisers expect this to grow in 2018.

At the Lindiwe Khuzwayo School of Fashion, lecturers are working closely with their students to ensure appropriate interpretation of the theme and to ensure the typical cutting edge creativity is tempered with enough practicality to catch the judges attention.

"It has been a tricky theme this year," Kwame Khuzwayo. "We did a presentation to guide the students in the way they interpret the theme, and now we are working closely with about thirty students to assist them, in whatever way we can, with this competition."

He said that two of their students,
Mnotho Ngema and Thabani Khawula had made the top ten last year, which has served to inspire the current students to emulate and better their feat.

"We can't wait to see what we will get this year, because we will see the impact that last year's finalists had on inspiring our students this year," he added.

"The students have many challenges along the way, from taxi strikes and other disruptions, to the reality of the financial constraints," said Khuzwayo.

Similarly the Pietermaritzburg School of Fashion Design will be looking to ride on the coat tails of the 2017 top ten finalist,
Sbonelo Sisobo's achievements and the stunning win in the competition in 2016, by Leona Pillay, to inspire their current crop of aspiring fashionistas.

"That had an immediate impact on the enthusiasm amongst our students, for sure," said Pricilla Bika.

"Our students are currently drafting their designs, and we expect to have at least sixteen polished outfits for the first round of judging,' she added.

The Durban University of Technology (DUT) has a strong history at the event, and they prioritise the competition as a key part of their syllabus.

"For the second year we have made this competition part of our second year students' course, and they are loving it," said DUT lecturer Helen Smith.

"It forms major part of their curriculum and it is the only major competition they will be entering, while our third years work towards the SA Fashion Week competition.

"Last year we were lucky enough to have the top three in the Vodacom Durban July Young Designer Award all from DUT, and that serves to fuel the fire in the second years!" she added.

"Our job is to make sure the ideas and the garments are appropriate to the theme, and to the event, as it is an elegant raceday, with curbing or containing the students' enthusiasm and creativity," said Smith.


More information can be found at www.vodacomdurbanjuly.co.za 

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ENDS

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Vodacom Durban July logo - landscape  

Vodacom Durban July logo - landscape  

Celebrating making the top ten of last year's Vodacom Durban July Young Designer Award semi finals are (back from left) Mnotho Ngema with model Spesihle, Thabani Khawula with model Siyabonga, Hlengiwe Mdunge with model Bianca, (front from left) Nokwe Mazibuko with model Zinhle and Siphesihle Zikhali with model Zanele. Anthony Grote/
Gameplan Media
Celebrating making the top ten of last year's Vodacom Durban July Young Designer Award semi finals are (back from left) Samkelisiwe Mbatha with model Masego, model Luvuyo with Katekani Moreku, Edith with Sbonelo Sosibo, (front from left) model Tyler-Page with Kirsten Godfrey and Nasreen Paruk with model Janine. Anthony Grote/
Gameplan Media
Hard at work for her design for the Vodacom Durban July Young Designer Award is DUT sewcond yar student Thembile Bana. Helen Smith/
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DUT students Silungile Dlamini, Diva Mobedi, Nhlosenhle Cele and Glacious Lubisi cutting and sewing their garments for the Vodacom Durban July Young Designer Award based on the theme "It Is Time". Helen Smith/
Gameplan Media
DUT student designers (from left front) Siphiwo Mkhwanazi, Nomthandazo Madolo, Nandi Zulu, Malcolm Mokgope, and (from left back): Siyabonga Mahlaba, Mhlengi Mngoma  aiming at the semi-finals of theVodacom Durban July Young Designer Award. Helen Smith/
Gameplan Media
DUT student designers (from left)  Nhlosenhle Cele, Nomonde Nyathikazi, Jordan-Lee Robinson, Alulutho Nkosiyane, Sibusisiwe Khowa aiming at the semi-finals of theVodacom Durban July Young Designer Award. Helen Smith/
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The theme "It Is Time" for the 2018 Vodacom Durban July - JPeg

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The theme "It Is Time" for the 2018 Vodacom Durban July - PDF

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