Vodacom Durban July Media Release

 No: VDJ1806

29 May 2018

Embargo : None

 Written by : Supplied


VODACOM RED PARTNERS WITH DAVID TLALE

Limited signature collection to be revealed at this year’s Vodacom Durban July

Durban, May 29, 2018 – With the Vodacom Durban July representing the nexus of South African fashion, society and horse-racing, the country’s most iconic luxury designer, David Tlale, and Vodacom Red have partnered for the first time in a unique experience, culminating in a limited collection, RED by David Tlale, at this year’s event.

Abandoning his signature affinity for black, for the first time in his 15-year career, in RED by David Tlale the designer will present a special, once-off collection of 10 looks, each showcasing Tlale’s take on the colour, within his inimitable & dramatic design aesthetic.

“Vodacom Red is for the individual who expects more and we couldn’t think of anyone better than David Tlale to collaborate with in presenting an exceptional showcase of South African design at the Vodacom Durban July. It’s a truly exciting partnership,” says Michelle Van Eyden, head of Vodacom sponsorships.

With his legacy of lavish beauty, RED by David Tlale will, however, stay faithful to the opulent designs and enticing silhouettes that have come to define Tlale’s career, all of which will be revealed when the collection debuts at the Vodacom Durban July Main Stage followed by a private showcase at the Paddocks for VIP Vodacom Red guests.

“Red is shorthand for passion, strength and power, yet remains modern and feminine. In this collection I’ve played with various hues and fabrics which speak an entirely new language. Each look will showcase the story one tells when wearing this, the boldest of all the colours,” says David Tlale.

In another first for the designer - David has also designed & created an exclusive, high quality, limited edition clutch bag specifically for Vodacom Red. Made of premium leather, only 1000 RED by David Tlale bags have been made and will be uniquely marked (eg. 1/1000). These bags are only available when you upgrade or sign up for Vodacom Red during June and July 2018 .

“I’ve never done accessories before, and this has been an exciting & creative development. In fact, the partnership with Vodacom Red has taken me down a whole new road of discovery and I can’t wait to share my interpretations when the collection is revealed,” adds David Tlale.

ENDS

For media enquiries:
Lindile Ndwayana
E: lindile@csa.global 
T: +27 21 433 0347
M: + 27 72 524 1956

Notes to Editors:
ABOUT THE VODACOM DURBAN JULY
The Vodacom Durban July is Africa’s Greatest Horseracing Event and an iconic South African sporting occasion that was first run in 1897.

Run over 2 200m for a stake of R4,25 million, the race is the premier horse racing event of the year, and attracts a capacity crowd to Greyville Racecourse on the first Saturday of July every year.

The event attracts thousands of socialites and celebrities and hosts a respected programme of competitive and exhibition fashion events in the build-up to the race day, and a well-supported variety of raceday fashion competitions.”

ABOUT DAVID TLALE

David Tlale is a South African home-grown label that stands out from the crowd with Couture that embodies luxe beauty without pretence. Dynamic in its response to local and global trends and influences, David Tlale prioritises style coupled with his expert use of fabrics.
Garments of impeccable quality are born guaranteed from craftsmanship of exquisite materials, conceived from meticulous stylistic research. David Tlale‘s commitment to its environment is mirrored in its vision for business and community empowerment.
Since its inception in 2003, the David Tlale brand has been well received internationally, having shown at all premium fashion weeks globally.

Within 15 successful years the brand and designer accolades include, Fashion Designer of the year Award at the Africa Fashion Awards, The African Icon of Hope Award, presented by the Executive Director & Founder of Blue Pearl Services International, The Global Fashion for Development Award, during African Fashion and Design Week presented by Her Excellency Mrs Dame Patience Jonathan, first lady of Nigeria.

In addition, David Tlale was awarded as Designer of The Year in the African Diaspora in New York City (USA), presented by Applause Magazine based in Manhattan, for his continuous leading efforts of promoting African Fashion on International Platforms i.e.: Mercedes-Benz Fashion Week New York.

More information can be found at www.vodacomdurbanjuly.co.za 

Social Media
#VDJ2018
Facebook https://www.facebook.com/VodacomDurbanJuly/
Twitter https://twitter.com/VodacomDbnJuly
Instagram https://www.instagram.com/VodacomDurbanJuly/

ENDS

Photo Caption Photographer/
Agency
Click to download the hi-resolution pic

Vodacom Durban July logo - landscape  

Vodacom Durban July logo - landscape  

David Tlale gets into the swing of the 2018 Vodacom Durban July, celebrating his partnership with Vodacom RED.

Paul Samuels

(From left) Deidre Engelbrecht, David Tlale, Happy Umurerwa, and Palesa Ramoshebi share designer David Tlale's passion for the colour red through his new range. “Red is shorthand for passion, strength and power," says Tlale.

Paul Samuels

David Tlale has designed and created an exclusive, high quality, limited edition clutch bag specifically for Vodacom Red. Made of premium leather, only 1000 RED by David Tlale bags have been made and will be uniquely marked (eg. 1/1000). These bags are only available to subscribers upgrade or sign up for Vodacom Red during June and July 2018 .

Paul Samuels

The theme "It Is Time" for the 2018 Vodacom Durban July - JPeg

Gameplan Media

The theme "It Is Time" for the 2018 Vodacom Durban July - PDF

Gameplan Media
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