ICF Canoe Marathon
World Championships 2017 Media Release
17 Aug 2017
Written by: Dave Macleod
Corporates rally to support World Champs
Pietermaritzburg - As the countdown to the ICF Canoe Marathon
World Championships 2017 at Camps Drift ticks down to three
weeks, the event organising committee has confirmed sponsorship
deals with four major brands committed to ensuring that the
South African edition of the global showcase is both efficient
Multinational steel and aluminium supplier Euro Steel has led
the way, with Durban based paddle manufacturer Gara, prominent
banking group FNB and the international chainsaw and industrial
equipment giant STIHL also committed to supporting the event
that will feature over 500 athletes from 32 countries.
Euro Steel, now a name synonymous with success in South African
sport, has extended its partnership with NCC and the sport of
canoeing by becoming a principle sponsor of the World Marathon
The core motivation behind the additional support that Euro
Steel, South Africa's leading stainless steel and aluminium
supplier, is providing is to ensure the success of Team South
Africa on home soil and showcase the sport to the public,
thereby growing interest and participation in the sport.
As a current supporter and sponsors of eight time world champion
Hank McGregor, last year’s men’s K1 silver medallist Andy
Birkett and other globally successful athletes in this specific
discipline of the sport, Euro Steel is determined to showcase
their skills, talents and dedication to success.
Colin Wilson, CEO and co-founder of Euro Steel, reiterated this.
“Being part of the World Marathon Championships being held here
in South Africa will certainly be an honour for us, but knowing
that we can add value to Team South Africa and all visiting
athletes means that our support will contribute to the long term
success of the sport and in turn assist our developing country
“Being a proudly South African company makes this one of our key
driving forces in business and we see the World Marathon
Championships as a vehicle to assist in this process. We welcome
athletes from every corner of the globe and wish them well
during their visit to our shores,” Wilson concluded.
“We are grateful to the brands that have aligned themselves with
this event, but what has been exciting is to see the way they
have gone about looking for ways to add real value to the event,
and the experience of every single athlete, supporter and
spectator,” said organising committee chair Steve Botha.
“Elements like the Chill Zone, with free coffee from a barista
and cooldrinks, reflects the desire from each of these backers
to ensure this event is quite unlike any other before,” he
“All they want is for every single visitor to the event to walk
away saying ‘that was fantastic’” said Botha.
The ICF Canoe Marathon World Championships will be held at Camps
Drift in Pietermaritzburg from 8 to 10 September 2017, preceded
by the Masters Cup competition. More
information can be found at
(click to download
Click HERE to download
ICF Canoe Marathon World
Championships 2017 Logo- JPEG
2017 ICF Canoe
Marathon World Championships organising committee chairman Steve
Botha (left) thanks Euro Steel CEO Colin Wilson (right) for his
support of the Worlds. "Knowing that we can add value to Team
South Africa and all visiting athletes means that our support
will contribute to the long term success of the sport and in
turn assist our developing country and economy," said Wilson.
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