ICF Canoe Marathon World Championships 2017 Media Release

 No: wmc1705

17 Aug 2017

    Embargo : None

Written by: Dave Macleod

Corporates rally to support World Champs

Pietermaritzburg - As the countdown to the ICF Canoe Marathon World Championships 2017 at Camps Drift ticks down to three weeks, the event organising committee has confirmed sponsorship deals with four major brands committed to ensuring that the South African edition of the global showcase is both efficient and memorable.

Multinational steel and aluminium supplier Euro Steel has led the way, with Durban based paddle manufacturer Gara, prominent banking group FNB and the international chainsaw and industrial equipment giant STIHL also committed to supporting the event that will feature over 500 athletes from 32 countries.

Euro Steel, now a name synonymous with success in South African sport, has extended its partnership with NCC and the sport of canoeing by becoming a principle sponsor of the World Marathon Championships.

The core motivation behind the additional support that Euro Steel, South Africa's leading stainless steel and aluminium supplier, is providing is to ensure the success of Team South Africa on home soil and showcase the sport to the public, thereby growing interest and participation in the sport.

As a current supporter and sponsors of eight time world champion Hank McGregor, last year’s men’s K1 silver medallist Andy Birkett and other globally successful athletes in this specific discipline of the sport, Euro Steel is determined to showcase their skills, talents and dedication to success.

Colin Wilson, CEO and co-founder of Euro Steel, reiterated this. “Being part of the World Marathon Championships being held here in South Africa will certainly be an honour for us, but knowing that we can add value to Team South Africa and all visiting athletes means that our support will contribute to the long term success of the sport and in turn assist our developing country and economy.

“Being a proudly South African company makes this one of our key driving forces in business and we see the World Marathon Championships as a vehicle to assist in this process. We welcome athletes from every corner of the globe and wish them well during their visit to our shores,” Wilson concluded.

“We are grateful to the brands that have aligned themselves with this event, but what has been exciting is to see the way they have gone about looking for ways to add real value to the event, and the experience of every single athlete, supporter and spectator,” said organising committee chair Steve Botha.

“Elements like the Chill Zone, with free coffee from a barista and cooldrinks, reflects the desire from each of these backers to ensure this event is quite unlike any other before,” he added.

“All they want is for every single visitor to the event to walk away saying ‘that was fantastic’” said Botha.

The ICF Canoe Marathon World Championships will be held at Camps Drift in Pietermaritzburg from 8 to 10 September 2017, preceded by the Masters Cup competition. More information can be found at www.wmc2017.co.za.


(click to download
hi-res pic)
Caption Photographer Click HERE to download  hi-res pic
ICF Canoe Marathon World Championships 2017 Logo- JPEG  
2017 ICF Canoe Marathon World Championships organising committee chairman Steve Botha (left) thanks Euro Steel CEO Colin Wilson (right) for his support of the Worlds. "Knowing that we can add value to Team South Africa and all visiting athletes means that our support will contribute to the long term success of the sport and in turn assist our developing country and economy," said Wilson. Graham Daniel/
Gameplan Media
Conditions of usage of photographs: All photographs supplied and hyperlinked herewith may be used free of charge, with full credit to the photographer and agency as provided. The photographs may not be modified or retouched in any way, but may be cropped to suit the layout requirements of the publications. The photographs provided may be used exclusively for editorial purposes, and may be reprinted in any newspaper, magazine, television programme or on any website. These photographs may not be used for any commercial or promotional purpose, including but not limited to posters, advertisements, commercials, promotional email correspondence, point-of-sale material or any retail promotion. Should such usage be desired, please contact us at the details below.
Is this of no value to you?
This media release is intended for use by media professionals covering this specific activity or sport. Should this release not be relevant you, please advise us immediately and we will be glad to remove your name from this particular database. It would be useful to us if you could advise us which subjects you would like to continue receiving releases on.
For any further information, or if you cannot access the images, please contact:
Gameplan Media
(031) 764 3017