Gameplan Media is a multi-service sport media and marketing agency, committed to providing innovative media and marketing muscle to sport events, teams, individuals and sponsorships. The cornerstone of the agency is an understanding of the client’s brand, and an in-depth knowledge of the sport concerned. Using predominantly electronic IT technology, the agency delivers widespread, meaningful exposure across all media. All presenting exceptional value for money.
Gameplan Media was founded by Dave Macleod in 1997, and is an established specialist sport media and public relations practitioner. Tim Whitfield took over the running of Gampeplan Media in 2023 after Dave emigrated to Canada, but the two work still closely together to ensure the same high standards.
Tim has seen sport from many different viewpoints, which gives him a unique understanding of what the media wants, what events and
sponsors need, and how to deal with sportsmen and women. As a sports journalist and editor of sports publications, he has covered sport all over the world at all levels. He was the head of sport for South Africa’s largest newspaper group and led their team to the 2012 Olympic Games, he has covered World Cups, World Championships and Olympic Games, and hundreds of local events for over 40 years. Tim was an elite level canoeist and won a national championship as well as competing in international events, before becoming a passionate recreational cyclist. He also understands the pressures of event organisation as the Race Director for the Hill 2 Hill MTB Marathon for 12 years, which, at the time, was KZN’s top one-day event.
“We are passionate about sport and driven to make sure we help promote events in particular and sport in general. That is the cornerstone of our work. We vehemently believe in providing top-quality coverage in an ethical manner for all our clients. If we do not share a passion for the event or the brands associated with the event, then we’d rather walk away from that opportunity, because we know that our passion drives us to provide exceptional quality,” says Whitfield.
VISION
Gameplan Media aims to harness technical innovation, creative thinking, thorough understanding of our client’s brands, and our knowledge and enthusiasm for what we do to provide exceptional media exposure returns.
MISSION
Gameplan Media provides a full range of media and public relations services, with a strong specialisation in sport, to clients ranging from corporates to event owners, sponsors and individuals to leverage their investment in an event or product through effective media exposure. Gameplan Media sets out to achieve these goals through creative strategic thinking, utilising our experience combined with contemporary technology, and deep understanding of the media industry and the manner in which it operates. We aim to deliver media exposure that is memorable, supports and builds the associated brands, and that is cost-effective.