1st ASPC African Sport Forum opens in Durban
Durban, South Africa – Day 1 of the 1st ASPC African Sport Forum
kicked-off at the Moses Mabhida Stadium in Durban with over 300
delegates from across the Continent, including 150 sports
leaders, administrators, coaches and athletes from KwaZulu-Natal
as well as 150 elite athletes who attended the ASPC Workshop
(Life After the Podium) which ran in parallel to Day 1 of the
The 1st ASPC African Sport Forum is hosted by Association of
Sport Performance Centres (ASPC) in partnership with the
KwaZulu-Natal Department of Sport and Recreation. The event is
also supported by the South African Sports Confederation and
Olympic Committee (SASCOC), the eThekwini Municipality and the
Durban Chamber of Commerce and Industry.
KZN MEC for Arts, Culture, Sport and Recreation, Mrs Bongi
Sithole-Moloi, said there is no doubt that the main thrust of
the sport development programmes is to ensure that we achieve
transformation in all our sports codes.
“In our Province, we have the Elite Athlete Development
Programme (EADP), which is hosted here at the Prime Human
Performance Institute to assist in creating more podium
athletes. This programme, while it is scoring some important
successes, is not enough to cater for all the talent from
KwaZulu-Natal, especially from rural areas and townships,” said
“It is, therefore, our hope and expectation, that this Forum
will be able to bring forward lessons and solutions from the
African continent to assist us in reaching, nurturing and
managing the abundance of talent that we pride ourselves of as
the Province,” concluded Sithole-Moloi.
The theme for the Forum is African Solutions for African
Athletes and topics for Day 1 covered good governance,
transformation and the business of sport. The Forum was very
interactive and created several opportunities for all
stakeholders and delegates to share knowledge and best practice
as each topic in the planned programme ended with a related
Dr Kevin Subban, ASPC Continental Vice-president for Africa,
said that this Forum is the first time that the ASPC has hosted
a Continental Forum in Africa and the hope is that the various
countries involved can share knowledge and expertise that is
relevant to the current African sporting context.
This Forum has created a unique opportunity for leaders in Sport
to meet, share knowledge and build networks to benefit our
athletes, and there has been a lot of good will and networking
at the Forum that will benefit sport in Africa as a whole,” said
The topics covered in Day 1 included Multi-Culturalism In Sport
presented by Dr Ntshengedzedi John Mphaphuli, who holds a PhD in
Anthropology, specialising in Culture and Social Transformation,
from the University of KwaZulu-Natal; Principles Of Good
Governance presented by Prof Rian Cloete, Head of the Department
of Procedural Law at the University of Pretoria and Director of
the Sports Law Centre; Public-Private Partnerships presented by
Fetsi Mbele, Sponsorship Manager: Africa of Ab InBev; IOC
Athlete Support Programmes presented by Josep Escoda, Chief
International Relations - Innovation and Development at CAR
(Centre d'Alt Rendiment); and The ASPC and their role in sport
presented by Dale Henwood, Global President of the ASPC.
The Durban Chamber hosted the full-day ASPC Workshop (Life After
the Podium) which was tailor-made for elite athletes, equipping
them with life and business skills which will enable them to
plan and manage their lives and finances during and after sport.
The theme for the Workshop was Making a game plan for your life.
The Workshop started with a panel discussion in which former
athletes shared their life stories and experiences.
Amongst the panel was Delron Buckley, former South African
footballer and owner of the Delron Buckley Soccer School, who
stressed that workshops like this are crucial.
“These workshops create awareness for athletes and foster
knowledge and skills development in order to provide balance for
athletes who are busy managing their life in and out of sport,”
Another panellist was MacBeth Sibaya, retired South African
footballer, said that most people do not know how their body is
designed to perform, unlike elite athletes.
“However, elite athletes do not have the skills to perform in
life after competitive sport. This workshop serves to educate
and upskill elite athletes to win off the field of competition,”
The Workshop topics included Financial Planning In 6 Steps
presented by Simphiwe Mkhize, Financial Planner at FNB;
Marketing Your Best Product “YOU” presented by Brian Naidoo,
owner of WordWorks Emerging Leadership Corporation; Legal
Contracts presented by Seugnet Lourens, Senior Associate at
Strauss Daly; and Life After the Podium presented by Delron
The Durban Chamber presented the final topic which covered how
athletes can register their business with the Companies and
Intellectual Property Commission (CIPC) and business support
services, policy and advocacy as well as employee health,
wellness and safety advice.
Durban Chamber President, Musa Makhunga said that empowering
athletes with business skills and knowledge can only strengthen
their active participation in the economy as they are brands and
businesses that directly and indirectly support jobs and revenue
“With the knowledge gained from this workshop, these athletes
will build their personal brands further, leverage them for
present and residual income, and explore alternative business
and career options outside of sport,” said Makhunga.
Day 1 of the Forum closed with an official Mayoral Reception at
uShaka Marine World Aquarium to welcome the athletes and
international delegates to the 1st ASPC African Sport Forum
hosted by eThekwini Mayor Zandile Gumede.
Zandile Gumede, Mayor of eThekwini Municipality, said that she
was pleased with the turn-out of the delegates.
“With such a diverse and knowledgeable audience, I am certain
that we will be able to come up with solutions to the challenges
currently facing athletes in our continent.” Gumede emphasised
that the City is committed to promoting sports not only for
social cohesion but as a contributor to the economy of the city
and ultimately the country,” said Gumede.
Note to Editors:
Members of the media can register online to get accreditation to
attend the 1st ASPC African Sport Forum via the following link:http://sportafrica.org.za/media-accreditation/
About the Association of Sport Performance Centres (ASPC)
The international ASPC is an association of over 90 Olympic
Training centres and High-Performance Sports Organisations.
Every two years they hold a training and development conference
called the International Forum on Elite Sport and on alternate
years the ASPC hosts Continental Forum’s on each of the major
continents, with the 1st ASPC African Sport Forum being the
first in Africa.
About the Durban Chamber of Commerce and Industry
Founded in 1856, the Durban Chamber of Commerce and Industry is
the largest member-based metropolitan chamber in South Africa
and advocates on behalf of and represents the eThekwini business
community as the “voice of business in Durban”. The Durban
Chamber’s strategic purpose is to help create a conducive
economic and business environment to facilitate and promote
economic growth in the region in partnership with key
stakeholders. For more information, visit
Media Liaison Officer
KZN Departments of Arts and Culture and Sports and Recreation
M: 071 360 9017
M: 073 250 5704
T: 031 311 4838
Manager: Marketing and Communications
Durban Chamber of Commerce and Industry
M: 084 784 3180